Andocilla Miranda EA, Fiallos Alarcon JV, Guerrero Velastegui CA, Morocho Lara HD. Gamification as a digital marketing tool. RTE [Internet]. 2024 Jun. 30 [cited 2025 Nov. 28];36(1):135-50. Available from: https://www.rte.espol.edu.ec/index.php/tecnologica/article/view/1167