E. A. Andocilla Miranda, J. V. . Fiallos Alarcon, C. A. Guerrero Velastegui, and H. D. Morocho Lara, “Gamification as a digital marketing tool”, RTE, vol. 36, no. 1, pp. 135–150, Jun. 2024, doi: 10.37815/rte.v36n1.1167.