ANDOCILLA MIRANDA, Emily Anahi; FIALLOS ALARCON, Joanna Vanesa; GUERRERO VELASTEGUI, Cesar Andres; MOROCHO LARA, Hector Daniel. Gamification as a digital marketing tool. Revista Tecnológica - ESPOL, Guayaqui, EC, v. 36, n. 1, p. 135–150, 2024. DOI: 10.37815/rte.v36n1.1167. Disponível em: https://www.rte.espol.edu.ec/index.php/tecnologica/article/view/1167. Acesso em: 28 nov. 2025.